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Matcha price hike,
Snow Orchid, GABA Orange
& Aura of the Night
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Before we discuss the actual situation, please allow me to quote from a June 2025 report from Kyoto Tea Industry Chamber of Commerce:
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“Despite expectations for increased production due to ongoing shortages, both Uji tencha* and Shocha tencha saw declines, reaching only 60% and 82% of the previous year’s volumes, respectively.
Rolled teas also decreased significantly as production shifted to tencha: Gyokuro and sencha fell by more than 30%; Kabusecha and karinaoshi fell to below 50%…
Trading price comparison (this year compared to 2024):
(English translation of 緊急報告令和7年京都府産新茶の状況について 令和7年6月 公益社団法人京都府茶業会議所 全農京都府本部茶業市場課 — Urgent Report: Situation of First Flush Tea in Kyoto Prefecture, 2025, Kyoto Tea Industry Chamber of Commerce, Zen-Noh Kyoto Headquarters, Tea Market Section)
*note: Various types of tencha are the raw materials for producing matcha
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Kyoto is worst but situations in other Japan tea regions are not good either, some almost as bad.
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While we understand that the raw material prices have so dramatically risen, we had no idea how much the price of the finished products will be raised. We have been waiting for our producers for their decisions.
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The next batches of tea from Japan will be at very different prices
Matcha will be doubled in price, they said.
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That for other teas varies, not as horrifying, but still a dramatic hike. We shall absorb some, but to make our business workable, we will have to raise the price across the board in our Japanese collection.
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We shall also extend our source from other less affected areas in Japan, so you will have a choice.
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Another alternative could be to source “Japanese tea” from China, like many other shops are doing. They are much cheaper too. Although we have been constantly approached for such sources, I think this is against my beliefs and principle.
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Furthermore, from my tasting experience and visits to such “Japanese tea farms” in China, I have concluded that China is much, much better in Chinese teas.
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If you have been getting Japanese teas from us, I understand that this price hike will be a shock to you too. We shall hold the current price online until the current batch is depleted.
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Snow Orchid, GABA Orange & Aura of the Night
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Snow Orchid is a most suitable tea for easing that heat from the scorching summer sun
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Snow Orchid is restocked
Please accept my apologies for releasing the restock only now. We have been trying to optimise our logistics arrangement for lower costs to maintain the product prices to as affordable while delivering the best quality. Japan is not as easy to do that than as in Hong Kong. Thank you for your understanding.
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The tea has been in cold storage nevertheless and the taste quality has actually improved with the 6-month-resting, as I have always prefer it.
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It is also the best time of the year for a cool’ing’ tea like this.
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Aura of the Night
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Another of our popular Phoenix oolong, the gorgeous Aura of the Night, is also restocked. The bouquet of this 2025 first flush (the only harvest of the year from this particular garden as always) is seductive and, for me, best rendered in a good gaiwan using the ‘gongfu’ approach.
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Scientists in Japan discovered in the 1980’s that in conditions when nitrogen replaces oxygen in the environment where tea is processed, the amount of GABA increases dramatically, while at the same time the amount and nature of catechins and L-theanine do not change. Catechins and L-theanine are other salutary substances in tea that you want. The actual tea production process is developed in Taiwan by using a tank with heavy stainless steel walls for putting the leaves into a condition where oxygen can be withdrawn for the natural phenomenon to happen. Tea Hong's GABA Orange Extra is the result of a further development by a few tea masters in Nantou for a uniquely maximum taste and GABA content character.
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GABA Orange Extra
From Taiwan, don’t miss our new batch of GABA Orange Extra. If you have not tried this before, you have missed a totally different way how a fine tea can be enticing.
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True Quality. True Taste.
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