We source authentic and top quality products directly from producers within Japan, so that you can enjoy what is genuinely premium Japanese.
-
Sold out
Ise Organic Matcha Unshin, ceremonial grade
Cold Energy, Fuller Bodies, Green teas, Japan, Lighter Aromas, Organic teas, Tea$ 34.80伊勢 有機 御抹茶 雲心 (濃茶)
Top quality at great value
While there are many shops and brands offering organic matcha, finding one which taste quality meets our high requirements is a challenge. In our product line structure, it has to be good enough for chanoyu and at the same time economic enough for making different daily drinks or other recipes. Tea Hong’s ceremonial grade Organic Matcha Unshin is sourced exactly for this purpose. Produced by the same team that gives our wonderful Ise Matcha Mugetsu, and harvested from an isolated tea field for organic management, we are so confident of its quality that this very same production was the first Japanese tea we wholesale exported to EU, and growing in volume ever since. We also have a special quality from this same producer to provide to premium hotels in EU and UK. Now with Organic Matcha Unshin easily available online, when you whisk up a bowl of koicha to savour a mindfulness moment, or blend it with milk and cream to make a matcha latte to win the hearts of your friends, you know you are using a quality that you can rely on.
Net weight: 150g (5.3oz) in Kraft-alu pack -
Kyoto Sencha Syunsai, organic Japanese green tea
Cold Energy, Fuller Bodies, Green teas, Japan, Lighter Aromas, Organic teas, Tea$ 25.80春霽 おくゆたか 有機京都一番摘
A well delivered kick with the “just right” amount of strength is the joy of sencha for many tea drinkers. The key, though, is in whether the tea delivers the layers and intricacies like any fine tea should. A not so commonly employed tea cultivar, Okuyutaka, which can yield a finer aroma and more complex taste than other popular tea plants, is used for this top notch organic sencha of our pick. In addition to harvest quality, the mastery and care in processing is critical. Our producer in Kyoto spends more than double the time compared to the modern method so the rolling and heating of the leaves can be gradual and slow in order to render the truly traditional, and more complex taste profile of a respectable sencha. Presenting Tea Hong’s Kyoto Sencha Syunsai, a most enjoyable old style Japanese green tea by the multiple award winning tea master Kikuoka sensei and his diligent team. Net weight: 60g (2.1oz) in Kraft-alu pillow
-
Ise Matcha Mugetsu
Cold Energy, Fuller Bodies, Green teas, Japan, Lighter Aromas, Tea$ 24.30伊勢 御濃茶 夢月
Master ceremonial grade at great value
If you are beyond those matcha lattes or smoothies and want to experience the virtues of a pure matcha, begin with a more genuine quality. One that is from the leaves of the Asahi and Gokou cultivars and that are properly shaded-grown and processed, i.e. from a high quality tencha for the umami, creaminess, low astringency and vibrant green colour. And that is slowly and finely ground to the smooth powder form for untainted purity and silkiness. Presenting Tea Hong’s Ise Matcha Mugetsu, a great value premium selection that is suitable for making either usucha in a chakai or koicha for a chaji ‘tea ceremony’. Even if you are not into those Japanese style tea gatherings, a properly whisked bowl of a fine quality matcha without the masks of foamed dairy is a sheer moment of peaceful happiness in itself.
Net weight: 30g (1.06oz) in double-lidded tin -
Uji Organic Matcha Sasameyuki, premium ceremonial grade
Cold Energy, Fuller Bodies, Green teas, Japan, Lighter Aromas, Organic teas, Tea$ 24.30宇治 有機 抹茶 細雪 (濃茶)
The best tasting organic matcha we have sampled
While there is no shortage of organic products in the market, getting one that offers the right taste is the most difficult part. That’s why we focus our effort in the mecca of top quality Japanese tea — Uji — to satisfy the different needs of different patrons. While a true connoisseur would want to indulge in the pure and rich flavours typical of a finest matcha, a Zen drinker needs a medium to open windows to the inner soul through the intricate yet solid presence of a tranquillising aftertaste. And then there are those who just want a top quality as their drink ingredient. The patrons in a most exclusive hotel in London seem to agree. We send more of this tea to their discretely beautiful tearoom and cafe than any other varieties. Tea Hong’s Uji Matcha Sasameyuki is the best quality organic production from the same tea master team who directs the quality of our top master grade Uji Matcha Tokumukashi. Their production facility in Higashiyama in Uji is certified for the strictest international food safety standard FSSC22000, and for organic production by Japan Organic and Natural Foods Association (JONA) under the Japanese Agricultural Standards (JAS).
Net weight: 30g (1.06oz) in double-lidded tin -
Sold out
Uji Gyokuro Yayoinoin, national competition production
Cold Energy, Fuller Bodies, Green teas, Japan, Lighter Aromas, TeaPrice range: $ 33.20 through $ 57.90品評会出品 宇治玉露 弥生の韻
In their small but well organised production workshop in Uji, Master Yoshida and his team carefully sample taste each batch of tea throughout its production process. It is his own reputation that is at stake. As a multiple award winning 16th generation gyokuro master, pursuit for quality is the only way to maintain this honour, and that of his family name. Only the best first flush leaves are selected for processing in this highly specialised workshop. Each step of the processing is monitored and adjusted on the spot for maximising the taste quality. Differences in the weather throughout the growth of the harvest and even the picking time and conditions affect the biochemistry of the leaves. For a green tea, this directly affects the final taste. Adding one degree in heating or a few minutes of baking to optimise the potential of each batch of leaves can therefore mean whether the tea will be good or distinctively superb. Tea Hong’s Uji Gyokuro Yayoinoin is one of these ultimate quality, limited quantity batches hand-rolled by the Master himself, and that we have secured before the annual tea competition. (We wouldn’t be able to offer it if we buy it afterward when it wins. Domestic demand for an award tea is huge even when the price skyrockets upon winner declaration.)
Available in 25g (0.88oz) in a double lidded tin, or in 60g (2.1oz) in a kraft-alu pillow pack. Please click below to choose. -
Ise Gyokuro Chikusen
Cold Energy, Fuller Bodies, Green teas, Japan, Lighter Aromas, Tea$ 37.30伊勢 逸品玉露 竹仙
Compared to Uji or even Kyushu, the region of Mie is much less talked about as one of the first major tea production areas in Japan. Yet it is still as important a source for high end classical Japanese green tea. Many big brands come here to OEM their products, some even claiming them as from some other more popularly known origins*. That is why we buy directly from the producers here. It is quality that matters to us after all. We have screened the best tasting teas for our offers and Tsutsumi sensei's teas most often come up on top. I guess he was not buffing when he said, “the demand is getting crazy…” Tea Hong’s Ise Gyokuro Chikusen is Tsutsumi sensei's top quality green tea from this most sought after production farm in Mie. In Japan, teas from Mie and neighbouring areas are generally referred to as Ise teas. We follow that local practice. The soft, supple, umami and slightly floral characteristics of a good value gyokuro like this is an optimum choice for receiving guests of all levels of tea appreciation skills, or for that special tranquil moment that you can retreat your overloaded mind to.
Net weight: 60g (2.1oz) in Kraft-alu pillow -
Uji Matcha Tokumukashi, ceremonial master grade
Cold Energy, Fuller Bodies, Green teas, Japan, Lighter Aromas, Tea$ 24.90宇治 御濃茶 徳昔
Traditional stone-ground matcha
You do not have to be a Japanese tea master to enjoy this exceptional matcha, nor reserving it only for that serious tea ceremony. Simply get a respectable tea bowl, whip it optimally, and relax with the gently roasted, consoling fresh aroma. Roll its full, layered and yet subtle umami taste in your mouth. Let that few seconds of sipping transcend into a peaceful hour, or at least a window for serenity, even at a clustered desk or a jammed kitchen table. Just the whipping of that pure, luxuriously intense greenness of the tea is mesmerising in itself. The tradition of competing to yield the most tasteful cup of the purest and most intense colour is still valid and as meaningful today as it was 12 centuries ago. This stone-ground production continues this precious heritage. However, the centuries of horticultural evolution coming to the hands of our tea masters in Uji give us a superb quality that is possible only today, and that would be envied by daimyos feudal lords and their chajins tea masters. Produced in Higashiyama by a team led by Shimada sensei, a regular winner of Uji Tea Quality Competition under Japan’s Ministry of Agriculture, Fisheries and Forestry Award, Tea Hong’s Uji Matcha Tokumukashi is a top choice as a koicha (濃茶) for chaji (aka formal chado tea ceremony). For us, it is a natural choice for enjoying a finest taste in green tea.
Net weight: 30g (1.06oz) in double-lidded tin -
FIR Boucha, far-infrared roasted petiole houjicha
Green teas, Japan, Lighter Aromas, Milder Tastes, Neutral Energy, Tea$ 16.80遠赤外線焙煎 深煎り棒茶
An old style petiole tea much elevated using modern technology
Much like roasting green coffee beans to give a warm, brown liquor, a houjicha is a green tea that is deep roasted. Unlike in China or Taiwan, where a large variety of oolongs and black teas are there readily to choose from for deep baking or roasting, producers in Japan mostly have only green tea to work with. While it sounds straight forward, to find one which taste is respectable is not easy. The very brittle nature of Japanese green tea leaves will become ash when deep roasted. Often larger, older and underprocessed leaves are used and the final quality reflects that. There is one kind of houjicha, however, that caught our attention: that from purely tea petioles — Boucha. Much like in our Karigane where the relative higher cellulose and carbohydrate contents in the petioles gives a sweeter and a relatively more complex dimension, this far infrared deep roasted version of purely small leaf stalks does have a pleasantly warm and tidily intact taste profile. My first encounter with something similar was a small cup served after a luxurious crab kaiseki meal in a pristinely beautiful traditional formal style restaurant. It was quite an impressive surprise. To me, this easy going tea doesn’t have to be enjoyed only after an expensive meal. It can be easily infused using a hot or cold infusion method and it is quite forgiving of irregularities. It suits a lot of occasions where tea is a complement. And it is a nice one.
Net weight: 40g (1.4oz) in Kraft-alu pack -
Kabusecha Gyousei, shade grown green tea
Cold Energy, Fuller Bodies, Green teas, Japan, Lighter Aromas, Tea$ 18.80伊勢かぶせ茶 暁星
If a traditional style sencha is a little too brisk for you but you feel needing a bit more zest than a gentle gyokuro, try a kabusecha — a tea made from shaded grown bushes much like a gyokuro, although shaded only for half the time. That gives you less of that extra umami, and relatively more of those tea polyphenols for that slight bite and a little more refreshing sensation that you maybe after. Tea Hong’s Kabusecha Gyousei is a top quality selection of this variety. It is produced by Yoshie san’s farm, the same that gives us Ise Gyokuro Mugetsu. Their farm is one of the best in that region, which is popular in the tea trade for shaded grown tea for the production of gyokuro, kabusecha and tencha for producing matcha.
Net weight: 60g (2.1oz) in Kraft-alu pillow -
Karigane Gyokuro, a very special kukicha
Cold Energy, Green teas, Japan, Lighter Aromas, Milder Tastes, Tea$ 23.80雁が音 - 白折玉露
When the umami, round and refreshing taste of a good Japanese green tea is desired for a party, or for a casual whole day drink, a good quality kukicha is a popular alternative. Like all other kukicha, or shiraore (another popular name of this tea variety), or karigane, Tea Hong’s Karigane Gyokuro is also produced from leaf stems. There is, however, a significant difference. It is produced as a by product of top quality gyokuro, making it sweeter, softer, a lot more savoury, and as refreshing. Like almost all petiole teas, it is more tolerant of infusion discrepancies, making it a great choice for both green tea beginners and as a daily or party drink. It is a great value alternative to gyokuro. Since a large portion of the leaves are replaced with the leaf petioles, this tea is relatively lower in caffeine too.* Net weight: 120g (4.2oz) in Kraft-alu pack