All of Tea Hong’s green teas are non-blended, single batch, single origin, single cultivar full leaf teas harvested from first flush of the year or, in the case of price-efficient selections, still within Spring. It goes without saying that green tea is the category most packed with polyphenols and other health constituents. However, it is our insistence on the taste quality that a harvest can be included in our collection. Read more about the nature of green tea at What is a Green Tea?
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Ise Organic Matcha Unshin, ceremonial grade
Cold Energy, Fuller Bodies, Green teas, Japan, Lighter Aromas, Organic teas, Tea$ 34.80伊勢 有機 御抹茶 雲心 (濃茶)
Top quality at great value
While there are many shops and brands offering organic matcha, finding one which taste quality meets our high requirements is a challenge. In our product line structure, it has to be good enough for chanoyu and at the same time economic enough for making different daily drinks or other recipes. Tea Hong’s ceremonial grade Organic Matcha Unshin is sourced exactly for this purpose. Produced by the same team that gives our wonderful Ise Matcha Mugetsu, and harvested from an isolated tea field for organic management, we are so confident of its quality that this very same production was the first Japanese tea we wholesale exported to EU, and growing in volume ever since. We also have a special quality from this same producer to provide to premium hotels in EU and UK. Now with Organic Matcha Unshin easily available online, when you whisk up a bowl of koicha to savour a mindfulness moment, or blend it with milk and cream to make a matcha latte to win the hearts of your friends, you know you are using a quality that you can rely on.



Net weight: 150g (5.3oz) in Kraft-alu pack -

Kyoto Sencha Syunsai, organic Japanese green tea
Cold Energy, Fuller Bodies, Green teas, Japan, Lighter Aromas, Organic teas, Tea$ 25.80春霽 おくゆたか 有機京都一番摘
A well delivered kick with the “just right” amount of strength is the joy of sencha for many tea drinkers. The key, though, is in whether the tea delivers the layers and intricacies like any fine tea should. A not so commonly employed tea cultivar, Okuyutaka, which can yield a finer aroma and more complex taste than other popular tea plants, is used for this top notch organic sencha of our pick. In addition to harvest quality, the mastery and care in processing is critical. Our producer in Kyoto spends more than double the time compared to the modern method so the rolling and heating of the leaves can be gradual and slow in order to render the truly traditional, and more complex taste profile of a respectable sencha. Presenting Tea Hong’s Kyoto Sencha Syunsai, a most enjoyable old style Japanese green tea by the multiple award winning tea master Kikuoka sensei and his diligent team. Net weight: 60g (2.1oz) in Kraft-alu pillow



Rated 5.00 out of 5 -

Ise Matcha Mugetsu
Cold Energy, Fuller Bodies, Green teas, Japan, Lighter Aromas, Tea$ 24.30伊勢 御濃茶 夢月
Master ceremonial grade at great value
If you are beyond those matcha lattes or smoothies and want to experience the virtues of a pure matcha, begin with a more genuine quality. One that is from the leaves of the Asahi and Gokou cultivars and that are properly shaded-grown and processed, i.e. from a high quality tencha for the umami, creaminess, low astringency and vibrant green colour. And that is slowly and finely ground to the smooth powder form for untainted purity and silkiness. Presenting Tea Hong’s Ise Matcha Mugetsu, a great value premium selection that is suitable for making either usucha in a chakai or koicha for a chaji ‘tea ceremony’. Even if you are not into those Japanese style tea gatherings, a properly whisked bowl of a fine quality matcha without the masks of foamed dairy is a sheer moment of peaceful happiness in itself.



Net weight: 30g (1.06oz) in double-lidded tin -

Uji Organic Matcha Sasameyuki, premium ceremonial grade
Cold Energy, Fuller Bodies, Green teas, Japan, Lighter Aromas, Organic teas, Tea$ 24.30宇治 有機 抹茶 細雪 (濃茶)
The best tasting organic matcha we have sampled
While there is no shortage of organic products in the market, getting one that offers the right taste is the most difficult part. That’s why we focus our effort in the mecca of top quality Japanese tea — Uji — to satisfy the different needs of different patrons. While a true connoisseur would want to indulge in the pure and rich flavours typical of a finest matcha, a Zen drinker needs a medium to open windows to the inner soul through the intricate yet solid presence of a tranquillising aftertaste. And then there are those who just want a top quality as their drink ingredient. The patrons in a most exclusive hotel in London seem to agree. We send more of this tea to their discretely beautiful tearoom and cafe than any other varieties. Tea Hong’s Uji Matcha Sasameyuki is the best quality organic production from the same tea master team who directs the quality of our top master grade Uji Matcha Tokumukashi. Their production facility in Higashiyama in Uji is certified for the strictest international food safety standard FSSC22000, and for organic production by Japan Organic and Natural Foods Association (JONA) under the Japanese Agricultural Standards (JAS).


Net weight: 30g (1.06oz) in double-lidded tin -
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Uji Gyokuro Yayoinoin, national competition production
Cold Energy, Fuller Bodies, Green teas, Japan, Lighter Aromas, Tea$ 33.20 – $ 57.90Price range: $ 33.20 through $ 57.90品評会出品 宇治玉露 弥生の韻
In their small but well organised production workshop in Uji, Master Yoshida and his team carefully sample taste each batch of tea throughout its production process. It is his own reputation that is at stake. As a multiple award winning 16th generation gyokuro master, pursuit for quality is the only way to maintain this honour, and that of his family name. Only the best first flush leaves are selected for processing in this highly specialised workshop. Each step of the processing is monitored and adjusted on the spot for maximising the taste quality. Differences in the weather throughout the growth of the harvest and even the picking time and conditions affect the biochemistry of the leaves. For a green tea, this directly affects the final taste. Adding one degree in heating or a few minutes of baking to optimise the potential of each batch of leaves can therefore mean whether the tea will be good or distinctively superb. Tea Hong’s Uji Gyokuro Yayoinoin is one of these ultimate quality, limited quantity batches hand-rolled by the Master himself, and that we have secured before the annual tea competition. (We wouldn’t be able to offer it if we buy it afterward when it wins. Domestic demand for an award tea is huge even when the price skyrockets upon winner declaration.)



Available in 25g (0.88oz) in a double lidded tin, or in 60g (2.1oz) in a kraft-alu pillow pack. Please click below to choose. Rated 5.00 out of 5 -

Ise Gyokuro Chikusen
Cold Energy, Fuller Bodies, Green teas, Japan, Lighter Aromas, Tea$ 37.30伊勢 逸品玉露 竹仙
Compared to Uji or even Kyushu, the region of Mie is much less talked about as one of the first major tea production areas in Japan. Yet it is still as important a source for high end classical Japanese green tea. Many big brands come here to OEM their products, some even claiming them as from some other more popularly known origins*. That is why we buy directly from the producers here. It is quality that matters to us after all. We have screened the best tasting teas for our offers and Tsutsumi sensei's teas most often come up on top. I guess he was not buffing when he said, “the demand is getting crazy…” Tea Hong’s Ise Gyokuro Chikusen is Tsutsumi sensei's top quality green tea from this most sought after production farm in Mie. In Japan, teas from Mie and neighbouring areas are generally referred to as Ise teas. We follow that local practice. The soft, supple, umami and slightly floral characteristics of a good value gyokuro like this is an optimum choice for receiving guests of all levels of tea appreciation skills, or for that special tranquil moment that you can retreat your overloaded mind to.



Net weight: 60g (2.1oz) in Kraft-alu pillow Rated 5.00 out of 5 -

Uji Matcha Tokumukashi, ceremonial master grade
Cold Energy, Fuller Bodies, Green teas, Japan, Lighter Aromas, Tea$ 24.90宇治 御濃茶 徳昔
Traditional stone-ground matcha
You do not have to be a Japanese tea master to enjoy this exceptional matcha, nor reserving it only for that serious tea ceremony. Simply get a respectable tea bowl, whip it optimally, and relax with the gently roasted, consoling fresh aroma. Roll its full, layered and yet subtle umami taste in your mouth. Let that few seconds of sipping transcend into a peaceful hour, or at least a window for serenity, even at a clustered desk or a jammed kitchen table. Just the whipping of that pure, luxuriously intense greenness of the tea is mesmerising in itself. The tradition of competing to yield the most tasteful cup of the purest and most intense colour is still valid and as meaningful today as it was 12 centuries ago. This stone-ground production continues this precious heritage. However, the centuries of horticultural evolution coming to the hands of our tea masters in Uji give us a superb quality that is possible only today, and that would be envied by daimyos feudal lords and their chajins tea masters. Produced in Higashiyama by a team led by Shimada sensei, a regular winner of Uji Tea Quality Competition under Japan’s Ministry of Agriculture, Fisheries and Forestry Award, Tea Hong’s Uji Matcha Tokumukashi is a top choice as a koicha (濃茶) for chaji (aka formal chado tea ceremony). For us, it is a natural choice for enjoying a finest taste in green tea.




Net weight: 30g (1.06oz) in double-lidded tin Rated 5.00 out of 5 -

FIR Boucha, far-infrared roasted petiole houjicha
Green teas, Japan, Lighter Aromas, Milder Tastes, Neutral Energy, Tea$ 16.80遠赤外線焙煎 深煎り棒茶
An old style petiole tea much elevated using modern technology
Much like roasting green coffee beans to give a warm, brown liquor, a houjicha is a green tea that is deep roasted. Unlike in China or Taiwan, where a large variety of oolongs and black teas are there readily to choose from for deep baking or roasting, producers in Japan mostly have only green tea to work with. While it sounds straight forward, to find one which taste is respectable is not easy. The very brittle nature of Japanese green tea leaves will become ash when deep roasted. Often larger, older and underprocessed leaves are used and the final quality reflects that. There is one kind of houjicha, however, that caught our attention: that from purely tea petioles — Boucha. Much like in our Karigane where the relative higher cellulose and carbohydrate contents in the petioles gives a sweeter and a relatively more complex dimension, this far infrared deep roasted version of purely small leaf stalks does have a pleasantly warm and tidily intact taste profile. My first encounter with something similar was a small cup served after a luxurious crab kaiseki meal in a pristinely beautiful traditional formal style restaurant. It was quite an impressive surprise. To me, this easy going tea doesn’t have to be enjoyed only after an expensive meal. It can be easily infused using a hot or cold infusion method and it is quite forgiving of irregularities. It suits a lot of occasions where tea is a complement. And it is a nice one.



Net weight: 40g (1.4oz) in Kraft-alu pack Rated 5.00 out of 5 -

Kabusecha Gyousei, shade grown green tea
Cold Energy, Fuller Bodies, Green teas, Japan, Lighter Aromas, Tea$ 18.80伊勢かぶせ茶 暁星
If a traditional style sencha is a little too brisk for you but you feel needing a bit more zest than a gentle gyokuro, try a kabusecha — a tea made from shaded grown bushes much like a gyokuro, although shaded only for half the time. That gives you less of that extra umami, and relatively more of those tea polyphenols for that slight bite and a little more refreshing sensation that you maybe after. Tea Hong’s Kabusecha Gyousei is a top quality selection of this variety. It is produced by Yoshie san’s farm, the same that gives us Ise Gyokuro Mugetsu. Their farm is one of the best in that region, which is popular in the tea trade for shaded grown tea for the production of gyokuro, kabusecha and tencha for producing matcha.


Net weight: 60g (2.1oz) in Kraft-alu pillow Rated 5.00 out of 5 -

Karigane Gyokuro, a very special kukicha
Cold Energy, Green teas, Japan, Lighter Aromas, Milder Tastes, Tea$ 23.80雁が音 - 白折玉露
When the umami, round and refreshing taste of a good Japanese green tea is desired for a party, or for a casual whole day drink, a good quality kukicha is a popular alternative. Like all other kukicha, or shiraore (another popular name of this tea variety), or karigane, Tea Hong’s Karigane Gyokuro is also produced from leaf stems. There is, however, a significant difference. It is produced as a by product of top quality gyokuro, making it sweeter, softer, a lot more savoury, and as refreshing. Like almost all petiole teas, it is more tolerant of infusion discrepancies, making it a great choice for both green tea beginners and as a daily or party drink. It is a great value alternative to gyokuro. Since a large portion of the leaves are replaced with the leaf petioles, this tea is relatively lower in caffeine too.* Net weight: 120g (4.2oz) in Kraft-alu pack



Rated 5.00 out of 5 -

Bamboo Leaf, traditional green tea
Cool Energy, Fuller Bodies, Green teas, Lighter Aromas, Tea, Zhejiang$ 32.70明前極品 竹葉青頂
Zhuye Qingding — a rare shoot leaf green tea
Some people like their green tea soft and sweet, others may prefer a good umami. Yet this leaf shoot tea is neither. Its brisk, lively full body is accentuated with a refreshing aroma and a distinct note of bitterness. After Longjing, of all the other green teas from the Zhejiang region, my personal strongest preference goes to this traditional green tea form of Bamboo Leaf produced in Kaihua. To me it is an alternative to a shot of single malt in the evening, or an afternoon kick of espresso. Maybe more pleasant and invigorating. This style form is produced in a few other tea regions in China. The taste profile does vary from region to region, and even from farm to farm, tea master to tea master. In Emei Shan in Szechuan, the traditional form style name, Zhu Ye Qing, which transliterates as Bamboo Leaf Green, is registered as a brand name by a powerful local tea company. Other farmers and tea companies who have been producing in this same style form are then required by law to sell their products in different names. One of them is Mingshan Shihua. Tea Hong's Bamboo Leaf is a rare quality representing not only the broader taste profile of this style form, but also the intriguing intricacy that gives true quality tea its elevating magic.
Net weight: 50 g (1.8 oz) in Kraft-alu pillow


Rated 5.00 out of 5 -

Huo Shan Yellow Tips, traditional yellow tea
Fuller Bodies, Green teas, Huangshan & Anhui, Lighter Aromas, Neutral-Cool Energy, Tea, Yellow teas$ 24.80明前正品 霍山黃芽
Renaissance of a millennium old tribunal yellow tea
For the same refreshing, cleansing sensation as the finest Huangshan Maofeng, ample green tea’s health constituents, yet with the absence of astringency, a yellow tea like Huo Shan Huang Ya ( i.e. Yellow Tips ) is a best choice. This superb first flush selection is produced almost like a Maofeng green tea but lightly oxidised by covering the tea when it is still very warm during processing. The heat converted some of the leaf constituents into simpler sugars. This particular step gives a softer, sweeter and much easier taste but as delightfully quenching and more body. The concept of this technique has been millennium old, yet it is only in recent years that really fine tasting products become available and accessible. Distinctive as Tea Hong’s Huo Shan Yellow Tips is still rare.



Net weight: 40 g (1.4 oz) in Kraft-alu pack -
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Snowy Egret, Taiwan green tea
Cool Energy, Green teas, Home, Lighter Aromas, Milder Tastes, Taiwan, Tea$ 17.90鳳凰春茶 鴨屎香單欉
Bai Lu Green Tea
Most green tea varieties made in Taiwan are processed with an approach so minimalist that the quality of the harvest and the characteristics of the cultivar almost entirely dictate the resultant taste profile. Processing skills are needed there to optimise it but when the weather or harvesting condition are not good, there is not a lot one can do during processing to salvage the quality. In order to deliver the very best representation of what a premium Taiwan green tea can be, we have chosen a flavourful cultivar that many have used to produce black teas and Oriental Beauty with for our green tea: TTES#17*. Tea Hong’s Snowy Egret is made in a specially designated farm from only the first flush of Bai Lu and masterfully handmade by the farm’s owner. Still, a fine harvest like this one in offer cannot be taken for granted every year.



Net weight: 40 g (1.4 oz) in Kraft-alu pack -

Mo Gan Yellow Snails, yellow tea
Fuller Bodies, Green teas, Lighter Aromas, Neutral-Cool Energy, Tea, Yellow teas, Zhejiang$ 29.90明前熟香 莫干黃芽螺
Revitalising an old yellow tea
Tea Hong’s Mo Gan Yellow Snails is a break away from the old Mo Gan Yellow Tip. We have greatly modified traditional yellowing to give the tea a distinctive yellow look and a taste that is different from both green tea and old style yellow tea. A neo-yellow. Unlike other tea categories, old style yellow tea has not prospered in all these decades since tea’s revival after the destructive Mao era. Its taste needs a lot more to create followers. Similarly from the mountain of Mo Gan in the region of Zhejiang, Tea Hong’s Mo Gan Yellow Snails has departed from the dull colours of the old to maintain a brisk freshness in the look and taste, while achieving a characteristic “cooked” warmth and sweetness that is the real spirit of yellow tea. Now that is a good individualistic character to have a place in any tea repertoire.


Net weight: 50 g (1.8 oz) in Kraft-alu pack Rated 5.00 out of 5 -

Biluochun Supreme, traditional green tea
Cool Energy, Floral Aromas, Fuller Bodies, Green teas, Other tea regions, Tea$ 35.90明前上品 碧螺春
The Aromatic Green Snail
These fresh smelling little leaves are so fluffy that one may want to make a down pillow out of them for sweet dreams every night. However, they are certainly not the softest tasting green tea. A fine Biluochun like Tea Hong’s does have a smooth body but enough character for optimal stimulation. Yet gentle enough to be one’s company throughout the day, even when you are searching deep inside for that piece of critical article you have to write, as those royals or literati did in old Qing China.



Net weight: 40 g (1.4 oz) in Kraft-alu pillow Rated 5.00 out of 5 -

White Tea of Anji, traditional green tea
Cool Energy, Green teas, Lighter Aromas, Milder Tastes, Tea, Zhejiang$ 24.40明前 安吉白片
The Green Tea that is called White
If a green tea is judged only by how umami it is, a lower grade than Tea Hong’s Anji Baipian* may already top the chart. The grace of this top quality of one of the most sought after name in green teas is not measured only by its savouriness, but its silky smooth and soft body and elegance in its taste character. Perhaps that is why the small county of Anji is never producing enough to satisfy the demand from the growing affluent class in China. That said, it is good to see a small counter trend against the taste of expensive vulgarity in that vast population.


Net weight: 40 g (1.4 oz) in wide kraft-alu pack Rated 5.00 out of 5