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Kyoto Houjicha Powder Premium, 120 g
Denser Aromas, Fuller Bodies, Green teas, Japan, Tea, Warm EnergyUS$33.2京都 極上 粉末 焙じ茶
Top quality at great value
Milled to an ultra-fine particle size of under 10 microns, Tea Hong’s Kyoto Houjicha Powder Premium offers a texture as silky as the highest ceremonial matcha, offering a mesmerising, and deep, dark cacao and molasses profile. Other than the top of the trade grinding setup, the choice of raw material and mastery of the roast are essential elements to create this unique quality. With a unique blend formula created by Grand Tea Master Kikuoka of a high percentage of deep roasted tencha, supported with the sweeter taste of FIR Houjicha, the deep roasting takes place before each session of milling. The intensity of heat together with the optimally paced timing triggers a deep Maillard reaction, transforming the natural amino acids into rich, aromatic pyrazines while preserving a thick, sweet umami backbone. With that heat intensity, we have rested the tea well before releasing, so as to tame down its excess TCM heat energy. Enjoy.


Net weight: 120g (4.2oz) in Kraft-alu pack -

Organic Matcha Unshin, ceremonial grade, 150 g
Cold Energy, Fuller Bodies, Green teas, Japan, Lighter Aromas, Organic teas, TeaUS$35.5有機 御抹茶 雲心 (濃茶)
Top quality at great value
While there are many shops and brands offering organic matcha, finding one which taste quality meets our high requirements is a challenge. In our product line structure, it has to be good enough for chanoyu and at the same time economic enough for making different daily drinks or other recipes. Tea Hong’s ceremonial grade Organic Matcha Unshin is sourced exactly for this purpose. Produced by the same team that gives our wonderful Uji Matcha Tokumukashi, and harvested from an isolated tea field for organic management, we are so confident of its quality that this very same production was the first Japanese tea we wholesale exported to EU, and growing in volume ever since. We also have a special quality from this same producer to provide to premium hotels in EU and UK. Now with Organic Matcha Unshin easily available online, when you whisk up a bowl of koicha to savour a mindfulness moment, or blend it with milk and cream to make a matcha latte to win the hearts of your friends, or simply casually whisk up a bowl of ushucha for a work companion, you know you are using a quality that you can rely on.



Net weight: 150g (5.3oz) in Kraft-alu pack -

Uji Organic Matcha Sasameyuki, premium ceremonial grade, 30 g
Cold Energy, Fuller Bodies, Green teas, Japan, Lighter Aromas, Organic teas, TeaUS$24.3宇治 有機 抹茶 細雪 (濃茶)
The best tasting organic matcha we have sampled
While there is no shortage of organic products in the market, getting one that offers the right taste is the most difficult part. That’s why we focus our effort in the mecca of top quality Japanese tea — Uji — to satisfy the different needs of different patrons. While a true connoisseur would want to indulge in the pure and rich flavours typical of a finest matcha, a Zen drinker needs a medium to open windows to the inner soul through the intricate yet solid presence of a tranquillising aftertaste. And then there are those who just want a top quality as their drink ingredient. The patrons in a most exclusive hotel in London seem to agree. We send more of this tea to their discretely beautiful tearoom and cafe than any other varieties. Tea Hong’s Uji Matcha Sasameyuki is the best quality organic production from the same tea master team who directs the quality of our top master grade Uji Matcha Tokumukashi. Their production facility in Higashiyama in Uji is certified for the strictest international food safety standard FSSC22000, and for organic production by Japan Organic and Natural Foods Association (JONA) under the Japanese Agricultural Standards (JAS).


Net weight: 30g (1.06oz) in double-lidded tin Rated 5.00 out of 5 -

Uji Matcha Tokumukashi, ceremonial master grade, 30 g
Cold Energy, Fuller Bodies, Green teas, Japan, Lighter Aromas, TeaUS$25.9宇治 御濃茶 徳昔
Traditional stone-ground matcha
You do not have to be a Japanese tea master to enjoy this exceptional matcha, nor reserving it only for that serious tea ceremony. Simply get a respectable tea bowl, whip it optimally, and relax with the gently roasted, consoling fresh aroma. Roll its full, layered and yet subtle umami taste in your mouth. Let that few seconds of sipping transcend into a peaceful hour, or at least a window for serenity, even at a clustered desk or a jammed kitchen table. Just the whipping of that pure, luxuriously intense greenness of the tea is mesmerising in itself. The tradition of competing to yield the most tasteful cup of the purest and most intense colour is still valid and as meaningful today as it was 12 centuries ago. This stone-ground production continues this precious heritage. However, the centuries of horticultural evolution coming to the hands of our tea masters in Uji give us a superb quality that is possible only today, and that would be envied by daimyos feudal lords and their chajins tea masters. Produced in Higashiyama by a team led by Shimada sensei, a regular winner of Uji Tea Quality Competition under Japan’s Ministry of Agriculture, Fisheries and Forestry Award, Tea Hong’s Uji Matcha Tokumukashi is a top choice as a koicha (濃茶) for chaji (aka formal chado tea ceremony). For us, it is a natural choice for enjoying a finest taste in green tea.




Net weight: 30g (1.06oz) in double-lidded tin Rated 5.00 out of 5 -

FIR Houjicha, far-infrared roasted green tea petioles, 40 g
Green teas, Japan, Lighter Aromas, Milder Tastes, Neutral Energy, TeaUS$16.8遠赤外線 深煎りほうじ茶
An old style petiole tea much elevated using modern technology
Much like roasting green coffee beans to brown colour for making a dark colour drink, a houjicha is a green tea that is deeply roasted. Unlike in China or Taiwan, where a large variety of oolongs and black teas are there readily to choose from for deep baking or roasting, producers in Japan mostly have only green tea to work with. While it sounds straight forward, to find one which taste is respectable is not easy. The very brittle nature of Japanese green tea leaves does not yield much taste when deep roasted. Roasted bancha — i.e. houjicha of lower grade leaves — which is often served in any neighbourhood eateries, is an example. Since larger, older and under-processed leaves are used and the final quality reflects that. There is one kind of houjicha, however, that caught our attention: that from one of our Uji producers who has mastered the process of roasting using a far-infrared system. Much like in our Karigane where the relative higher cellulose and carbohydrate contents in the petioles gives a sweeter and a relatively more complex dimension, this far infrared deep roasted version of purely small leaf stalks does have a pleasantly warm and tidily intact taste profile. My first encounter with something similar was a small cup served after a luxurious crab kaiseki meal in a pristinely beautiful traditional formal style restaurant. It was quite an impressive surprise. To me, this easy going tea doesn’t have to be enjoyed only after an expensive meal. It can be easily infused using a hot or cold infusion method and it is quite forgiving of irregularities. It suits a lot of occasions where tea is a complement. And it is a nice one.



Net weight: 40g (1.4oz) in Kraft-alu pack Rated 5.00 out of 5