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Organic Matcha Unshin, ceremonial grade, 150 g
Cold Energy, Fuller Bodies, Green teas, Japan, Lighter Aromas, Organic teas, TeaUS$35.5有機 御抹茶 雲心 (濃茶)
Top quality at great value
While there are many shops and brands offering organic matcha, finding one which taste quality meets our high requirements is a challenge. In our product line structure, it has to be good enough for chanoyu and at the same time economic enough for making different daily drinks or other recipes. Tea Hong’s ceremonial grade Organic Matcha Unshin is sourced exactly for this purpose. Produced by the same team that gives our wonderful Uji Matcha Tokumukashi, and harvested from an isolated tea field for organic management, we are so confident of its quality that this very same production was the first Japanese tea we wholesale exported to EU, and growing in volume ever since. We also have a special quality from this same producer to provide to premium hotels in EU and UK. Now with Organic Matcha Unshin easily available online, when you whisk up a bowl of koicha to savour a mindfulness moment, or blend it with milk and cream to make a matcha latte to win the hearts of your friends, or simply casually whisk up a bowl of ushucha for a work companion, you know you are using a quality that you can rely on.



Net weight: 150g (5.3oz) in Kraft-alu pack -

FIR Houjicha, far-infrared roasted green tea petioles, 40 g
Green teas, Japan, Lighter Aromas, Milder Tastes, Neutral Energy, TeaUS$16.8遠赤外線 深煎りほうじ茶
An old style petiole tea much elevated using modern technology
Much like roasting green coffee beans to brown colour for making a dark colour drink, a houjicha is a green tea that is deeply roasted. Unlike in China or Taiwan, where a large variety of oolongs and black teas are there readily to choose from for deep baking or roasting, producers in Japan mostly have only green tea to work with. While it sounds straight forward, to find one which taste is respectable is not easy. The very brittle nature of Japanese green tea leaves does not yield much taste when deep roasted. Roasted bancha — i.e. houjicha of lower grade leaves — which is often served in any neighbourhood eateries, is an example. Since larger, older and under-processed leaves are used and the final quality reflects that. There is one kind of houjicha, however, that caught our attention: that from one of our Uji producers who has mastered the process of roasting using a far-infrared system. Much like in our Karigane where the relative higher cellulose and carbohydrate contents in the petioles gives a sweeter and a relatively more complex dimension, this far infrared deep roasted version of purely small leaf stalks does have a pleasantly warm and tidily intact taste profile. My first encounter with something similar was a small cup served after a luxurious crab kaiseki meal in a pristinely beautiful traditional formal style restaurant. It was quite an impressive surprise. To me, this easy going tea doesn’t have to be enjoyed only after an expensive meal. It can be easily infused using a hot or cold infusion method and it is quite forgiving of irregularities. It suits a lot of occasions where tea is a complement. And it is a nice one.



Net weight: 40g (1.4oz) in Kraft-alu pack Rated 5.00 out of 5