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Kyoto Houjicha Powder Premium, 120 g
Denser Aromas, Fuller Bodies, Green teas, Japan, Tea, Warm EnergyUS$33.2京都 極上 粉末 焙じ茶
Top quality at great value
Milled to an ultra-fine particle size of under 10 microns, Tea Hong’s Kyoto Houjicha Powder Premium offers a texture as silky as the highest ceremonial matcha, offering a mesmerising, and deep, dark cacao and molasses profile. Other than the top of the trade grinding setup, the choice of raw material and mastery of the roast are essential elements to create this unique quality. With a unique blend formula created by Grand Tea Master Kikuoka of a high percentage of deep roasted tencha, supported with the sweeter taste of FIR Houjicha, the deep roasting takes place before each session of milling. The intensity of heat together with the optimally paced timing triggers a deep Maillard reaction, transforming the natural amino acids into rich, aromatic pyrazines while preserving a thick, sweet umami backbone. With that heat intensity, we have rested the tea well before releasing, so as to tame down its excess TCM heat energy. Enjoy.


Net weight: 120g (4.2oz) in Kraft-alu pack -

Floral Pomelo, bouquet style Fenghuang dancong oolong, 40 g
Cool Energy, Fenghuang | Phoenix, Floral Aromas, Fuller Bodies, Oolongs, TeaUS$29.9鳳凰單欉 鳳西柚花香
Genuine Yòu Huāxiāng — Fragrance of Pomelo Blooms — is not an easy to offer variety of dancong simply because it takes not only skills and experience to produce well, but also another key factor that is impossible to control — the weather. Ample sunshine before and after the harvest for proper sun-withering is critical for forming its unique, and mesmerising, aroma and palatial accents that echo the tea’s legendary pomelo and honey floral characters. (more similar details in Old Bush Zhilan) Tea Hong’s bouquet style Phoenix oolong Floral Pomelo has been given a further round of light baking and resting for a deeper, more engaging taste, like it used to be.




Net weight: 40 g (1.4 oz) in Kraft-alu pack Rated 5.00 out of 5 -

Old Bush Zhilan, bouquet dancong, 40 g
Cool Energy, Fenghuang | Phoenix, Floral Aromas, Fuller Bodies, Oolongs, TeaUS$43.8鳳凰烏崠、丹湖老欉芝蘭香
From the same small farm that produces our beloved Danhu Old Bush Song Cultivar, old Master Lin tends three venerable bushes that his father planted in his youth, now about 80 years old, crafting from them a seductively fragrant Zhilan Xiang. As a dancong bush gains age in its natural environment, the tea from its leaves has the potential for greater complexity taste and aroma. This is a distinctive trait of this oldest form of oolong. That is one reason harvests from older bushes are keenly sought after by connoisseurs. For a bouquet dancong, however, achieving perfection depends not only on the terroir and the mastery of processing but also on the precise weather and leaf condition at harvest. Unlike classic dancong, where there are a few more steps in which the tea master has some room to compensate for less-than-ideal circumstances, the fewer steps and shorter time in bouquet-style processing has less margin for error note. That means some years are distinctively better than others. That is why for a harvest as nearly perfect as this one, it is a blessing.



Net weight: 40 g (1.4 oz) in Kraft-alu pack Rated 5.00 out of 5 -

Kyoto Sencha Syunsai, organic Japanese green tea, 60 g
Cold Energy, Fuller Bodies, Green teas, Japan, Lighter Aromas, Organic teas, TeaUS$26.5春霽 おくゆたか 有機京都一番摘
A well delivered kick with the “just right” amount of strength is the joy of sencha for many tea drinkers. The key, though, is in whether the tea delivers the layers and intricacies like any fine tea should. A not so commonly employed tea cultivar, Okuyutaka, which can yield a finer aroma and more complex taste than other popular tea plants, is used for this top notch organic sencha of our pick. In addition to harvest quality, the mastery and care in processing is critical. Our producer in Kyoto spends more than double the time compared to the modern method so the rolling and heating of the leaves can be gradual and slow in order to render the truly traditional, and more complex taste profile of a respectable sencha. Presenting Tea Hong’s Kyoto Sencha Syunsai, a most enjoyable old style Japanese green tea by the multiple award winning tea master Kikuoka sensei and his diligent team. Net weight: 60g (2.1oz) in Kraft-alu pillow



Rated 5.00 out of 5 -

Ise Matcha Mugetsu, 30 g
Cold Energy, Fuller Bodies, Green teas, Japan, Lighter Aromas, TeaUS$24.3伊勢 御濃茶 夢月
Master ceremonial grade at great value
If you are beyond those matcha lattes or smoothies and want to experience the virtues of a pure matcha, begin with a more genuine quality. One that is from the leaves of the Asahi and Gokou cultivars and that are properly shaded-grown and processed, i.e. from a high quality tencha for the umami, creaminess, low astringency and vibrant green colour. And that is slowly and finely ground to the smooth powder form for untainted purity and silkiness. Presenting Tea Hong’s Ise Matcha Mugetsu, a great value premium selection that is suitable for making either usucha in a chakai or koicha for a chaji ‘tea ceremony’. Even if you are not into those Japanese style tea gatherings, a properly whisked bowl of a fine quality matcha without the masks of foamed dairy is a sheer moment of peaceful happiness in itself.



Net weight: 30g (1.06oz) in double-lidded tin Rated 5.00 out of 5 -

Uji Organic Matcha Sasameyuki, premium ceremonial grade, 30 g
Cold Energy, Fuller Bodies, Green teas, Japan, Lighter Aromas, Organic teas, TeaUS$24.3宇治 有機 抹茶 細雪 (濃茶)
The best tasting organic matcha we have sampled
While there is no shortage of organic products in the market, getting one that offers the right taste is the most difficult part. That’s why we focus our effort in the mecca of top quality Japanese tea — Uji — to satisfy the different needs of different patrons. While a true connoisseur would want to indulge in the pure and rich flavours typical of a finest matcha, a Zen drinker needs a medium to open windows to the inner soul through the intricate yet solid presence of a tranquillising aftertaste. And then there are those who just want a top quality as their drink ingredient. The patrons in a most exclusive hotel in London seem to agree. We send more of this tea to their discretely beautiful tearoom and cafe than any other varieties. Tea Hong’s Uji Matcha Sasameyuki is the best quality organic production from the same tea master team who directs the quality of our top master grade Uji Matcha Tokumukashi. Their production facility in Higashiyama in Uji is certified for the strictest international food safety standard FSSC22000, and for organic production by Japan Organic and Natural Foods Association (JONA) under the Japanese Agricultural Standards (JAS).


Net weight: 30g (1.06oz) in double-lidded tin Rated 5.00 out of 5 -

Ise Gyokuro Chikusen, 60 g
Cold Energy, Fuller Bodies, Green teas, Japan, Lighter Aromas, TeaUS$37.3伊勢 逸品玉露 竹仙
Compared to Uji or even Kyushu, the region of Mie is much less talked about as one of the first major tea production areas in Japan. Yet it is still as important a source for high end classical Japanese green tea. Many big brands come here to OEM their products, some even claiming them as from some other more popularly known origins*. That is why we buy directly from the producers here. It is quality that matters to us after all. We have screened the best tasting teas for our offers and Tsutsumi sensei's teas most often come up on top. I guess he was not buffing when he said, “the demand is getting crazy…” Tea Hong’s Ise Gyokuro Chikusen is Tsutsumi sensei's top quality green tea from this most sought after production farm in Mie. In Japan, teas from Mie and neighbouring areas are generally referred to as Ise teas. We follow that local practice. The soft, supple, umami and slightly floral characteristics of a good value gyokuro like this is an optimum choice for receiving guests of all levels of tea appreciation skills, or for that special tranquil moment that you can retreat your overloaded mind to.



Net weight: 60g (2.1oz) in Kraft-alu pillow Rated 5.00 out of 5 -

Uji Matcha Tokumukashi, ceremonial master grade, 30 g
Cold Energy, Fuller Bodies, Green teas, Japan, Lighter Aromas, TeaUS$25.9宇治 御濃茶 徳昔
Traditional stone-ground matcha
You do not have to be a Japanese tea master to enjoy this exceptional matcha, nor reserving it only for that serious tea ceremony. Simply get a respectable tea bowl, whip it optimally, and relax with the gently roasted, consoling fresh aroma. Roll its full, layered and yet subtle umami taste in your mouth. Let that few seconds of sipping transcend into a peaceful hour, or at least a window for serenity, even at a clustered desk or a jammed kitchen table. Just the whipping of that pure, luxuriously intense greenness of the tea is mesmerising in itself. The tradition of competing to yield the most tasteful cup of the purest and most intense colour is still valid and as meaningful today as it was 12 centuries ago. This stone-ground production continues this precious heritage. However, the centuries of horticultural evolution coming to the hands of our tea masters in Uji give us a superb quality that is possible only today, and that would be envied by daimyos feudal lords and their chajins tea masters. Produced in Higashiyama by a team led by Shimada sensei, a regular winner of Uji Tea Quality Competition under Japan’s Ministry of Agriculture, Fisheries and Forestry Award, Tea Hong’s Uji Matcha Tokumukashi is a top choice as a koicha (濃茶) for chaji (aka formal chado tea ceremony). For us, it is a natural choice for enjoying a finest taste in green tea.




Net weight: 30g (1.06oz) in double-lidded tin Rated 5.00 out of 5 -

FIR Houjicha, far-infrared roasted green tea petioles, 40 g
Green teas, Japan, Lighter Aromas, Milder Tastes, Neutral Energy, TeaUS$16.8遠赤外線 深煎りほうじ茶
An old style petiole tea much elevated using modern technology
Much like roasting green coffee beans to brown colour for making a dark colour drink, a houjicha is a green tea that is deeply roasted. Unlike in China or Taiwan, where a large variety of oolongs and black teas are there readily to choose from for deep baking or roasting, producers in Japan mostly have only green tea to work with. While it sounds straight forward, to find one which taste is respectable is not easy. The very brittle nature of Japanese green tea leaves does not yield much taste when deep roasted. Roasted bancha — i.e. houjicha of lower grade leaves — which is often served in any neighbourhood eateries, is an example. Since larger, older and under-processed leaves are used and the final quality reflects that. There is one kind of houjicha, however, that caught our attention: that from one of our Uji producers who has mastered the process of roasting using a far-infrared system. Much like in our Karigane where the relative higher cellulose and carbohydrate contents in the petioles gives a sweeter and a relatively more complex dimension, this far infrared deep roasted version of purely small leaf stalks does have a pleasantly warm and tidily intact taste profile. My first encounter with something similar was a small cup served after a luxurious crab kaiseki meal in a pristinely beautiful traditional formal style restaurant. It was quite an impressive surprise. To me, this easy going tea doesn’t have to be enjoyed only after an expensive meal. It can be easily infused using a hot or cold infusion method and it is quite forgiving of irregularities. It suits a lot of occasions where tea is a complement. And it is a nice one.



Net weight: 40g (1.4oz) in Kraft-alu pack Rated 5.00 out of 5 -
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Kabusecha Gyousei, shade grown green tea, 60 g
Cold Energy, Fuller Bodies, Green teas, Japan, Lighter Aromas, TeaUS$18.8伊勢かぶせ茶 暁星
If a traditional style sencha is a little too brisk for you but you feel needing a bit more zest than a gentle gyokuro, try a kabusecha — a tea made from shaded grown bushes much like a gyokuro, although shaded only for half the time. That gives you less of that extra umami, and relatively more of those tea polyphenols for that slight bite and a little more refreshing sensation that you maybe after. Tea Hong’s Kabusecha Gyousei is a top quality selection of this variety. It is produced by Yoshie san’s farm, the same that gives us Ise Gyokuro Mugetsu. Their farm is one of the best in that region, which is popular in the tea trade for shaded grown tea for the production of gyokuro, kabusecha and tencha for producing matcha.


Net weight: 60g (2.1oz) in Kraft-alu pillow Rated 5.00 out of 5 -

Karigane Gyokuro, a very special kukicha, 120 g
Cold Energy, Green teas, Japan, Lighter Aromas, Milder Tastes, TeaUS$23.8雁が音 - 白折玉露
When the umami, round and refreshing taste of a good Japanese green tea is desired for a party, or for a casual whole day drink, a good quality kukicha is a popular alternative. Like all other kukicha, or shiraore (another popular name of this tea variety), or karigane, Tea Hong’s Karigane Gyokuro is also produced from leaf stems. There is, however, a significant difference. It is produced as a by product of top quality gyokuro, making it sweeter, softer, a lot more savoury, and as refreshing. Like almost all petiole teas, it is more tolerant of infusion discrepancies, making it a great choice for both green tea beginners and as a daily or party drink. It is a great value alternative to gyokuro. Since a large portion of the leaves are replaced with the leaf petioles, this tea is relatively lower in caffeine too.* Net weight: 120g (4.2oz) in Kraft-alu pack



Rated 5.00 out of 5 -

Moon Drops Himalayas, deep oxidation Nepali white tea, 40 g
Floral Aromas, Fuller Bodies, Nepal, the Himalayas, Neutral-Cool Energy, Organic teas, Tea, White teasUS$29.3चाँदीको चाँदी हिमालय
When a Taiwanese marries a Japanese in Nepal
The tougher terroir of the Himalayas usually gives a more rugged characteristic to the yield. Yet the ingenious farmer of Tea Hong's Moon Drop Himalayas has employed the creamy Jinxuan ( 金萱 ) cultivar from Taiwan and the umami Yabukita ( やぶきた ) from Japan to produce this tea. Their softer nature most definitely tones down the harsher growing environment to give this tea an extraordinarily round body, accompanied with a sweetness and bouquet that one can hardly find in any other South Asian productions. An extra step of rolling is added to the end of the white tea withering process to develop more depth in the taste profile. This is indeed an unusual gem of white tea. However, maintaining the East Asian tea plants in the Himalayas is not an easy job and getting a good yield from them is even more demanding. We have been following this tea for almost a decade before deciding to carry it. A fine batch as this one on offer is rare.




Net weight: 40 g (1.4 oz) in Kraft-alu pack Rated 5.00 out of 5 -

Aura of the Night, bouquet Phoenix dancong oolong, 40 g
Fenghuang | Phoenix, Floral Aromas, Fuller Bodies, Neutral-Cool Energy, Oolongs, TeaUS$33.2鳳凰單欉 獅頭 夜來香
Yelai Xiang Dancong
The complex, yet bright and lively floral aroma of this tea is associated with a native flower, yelai xiang, aka Chinese violet. It is a vine yielding light yellow small flowers that are especially fragrant at night, hence the name, yelai xiang — the fragrance that comes in the night, from which we have derived our product name. The plant is native in Guangdong province and neighbouring areas. It is the province where the Phoenix region situates. It has taken us some work to get to Lion Head Peak ( see below for more about the origin ) to acquire this best quality representation of the variety. Please enjoy.



Net weight: 40 g (1.4 oz) in Kraft-alu pack Rated 5.00 out of 5 -

Ying Hong Nine, traditional black tea, 50 g
Black teas, Floral Aromas, Fuller Bodies, Neutral Energy, Other tea regions, TeaUS$21.4廣東英德春茶 英紅九號
Prodigy Black Tea of Yingde
Although the ancestry of cultivar Ying Hong #9 was taken from the rugged mountains of Yunnan 60 years ago, the tea tree has acquired a very different characteristics in the much milder climate on the rolling hills of middle Guangdong. However, not all farms are able to produce a warm sweet black tea with a rich and smooth body as Tea Hong’s Ying Hong Nine. This patiently withered and oxidised selection is processed in the Guangdong style and optimally baked for its creamy characteristics and fruity accents. A prize-winning quality at great value. Read more:



Net weight: 50 g (1.8 oz) in Kraft-alu pack Rated 5.00 out of 5 -
Sold out

Shèmen Dancong Double Baked, Phoenix dancong oolong, 40 g
Fenghuang | Phoenix, Floral Aromas, Fuller Bodies, Neutral Energy, Oolongs, TeaUS$34.0文火深焙 老樹輋門單欉
Rock tea of Phoenix
Deep in Wudong, the most revered area for Fenhuang Dancong production, the village of Shèmen ( sheh-mehn ) is home to one of the most elusive traditional style oolongs. Here the Shè ( 畬 ) tribe settled a thousand years ago and began producing oolong to bake it in a way that was copied to Wuyishan a few hundred years later to produce Wuyi oolongs. Tea Hong’s double baked and matured Shèmen Dancong is our best attempt to reconstruct the same tea of the peace-loving and hard-working Shè people 10 centuries ago. This old style oolong gives a clear and most eloquent definition of the tea term yan-yun — music from the rock. The term has been mostly employed to describe better Wuyi oolongs yet it has never been more beautifully defined by this Phoenix tea. If you ever wonder about the relationship of the oolongs between the two regions, this may well be the link you are looking for.



Net weight: 40 g (1.4 oz) in Kraft-alu pack Rated 5.00 out of 5 -

Serene Water Pearl Tea, traditional green tea, 60 g
Cool Energy, Green teas, Lighter Aromas, Milder Tastes, Tea, ZhejiangUS$21.0明前、平水珠茶
Ping Shui Zhu Cha:
Back-track three centuries to when Qing China was still grand and tea was a respectable drink, zhu cha ( pearl tea ) from Ping Shui — the town of Serene Water — approached the price of gold when auctioned in London. As popularity grew, compromised products took over the market and resulted in those greyish bad taste that is known as “gunpowder” today. Tea Hong revives the original sweet tasting jewel of green teas in the same revered and enjoyable quality in the cups of the gentiles in both the East and the West in the good old days, but at a far more democratically accessible price.


Net weight: 60 g (2.1 oz) in Kraft-alu pillow Rated 5.00 out of 5