Distinction in True Quality — Distinction comes with the ability to recognise, understand and master. In the realm of fine tea, gems await to be discovered and to shine with pride. Welcome to Tea Hong. Welcome to the world of true quality tea. Make our tea shine.
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New

Old Tree Golden Flush 2006, Pu’er shu cha bing, 357g
Compressed tea, Floral Aromas, Neutral-Warm Energy, Pu'er teas, Stronger Tastes, Tea, YunnanUS$43.0勐海古樹金芽茶餅
A pristine origin without the pricetag
Although a mere 15 km away from the much sought after origin of Ban Zhang (班章), Màn Sǎo (曼掃) has a very similar horticultural environment for tea trees. To us, this village in the mountainous Xishuangbanna (西雙版納) region is a great source for tea for its lesser fame that allows for much easier accessibility and and greater values. This fully post-fermented tea is an example. A leaf that has gone through 70+ days (20 days less than some of our other shu pu’er) of true post-fermentation can easily be so mellowed that all its characters pertaining to its unique terroir could have been overly subdued. Yet this Old Tree Golden Flush is still able to tinkle, however harmoniously subtly, with the accents and tones typical of the products from the high altitudes in this southern part of Yunnan bordering Myanmar and Laos. Having been properly baked and amply aged, this TCM neutral-warm tea is not only an adaptable and friendly food pairing tea, but also a submersive experience for your special tea moment.



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Nishio Matcha Setsubai, Ōn Koicha Supreme, 30 g
Cold Energy, Fuller Bodies, Green teas, Japan, Lighter Aromas, TeaUS$39.5西尾 極上御濃茶 雪梅
Plum blossoms in the snow
In the southern tip of Aichi prefecture before reaching the Mikawa Bay connecting to the Pacific Ocean, there is a small region that is known as the matcha capital amongst Japanese tea professionals — Nishio. A family farm which began tea production here since the end of 19th century is still thriving here. Two young cousins now run the setup: one oversees the tea farm, the other in the grinding facility. We were not convinced until we were each served with a small chawan of their koicha — the strong serving style as in Omotesenke おもてせんけ tea ceremony — so there was no hiding behind the foamy texture as in usucha, nor the dairy distractions as in matcha latte. When a tea is delivered in such a dense package, every bit of it is clearly revealed. We were struck immediately by its distinctive character: a refreshing “sea character” with a complex, engaging taste profile that is profoundly different from all the other matcha we have had from other regions. To us, it is this uncompromising insistence on its own strong character, rather than following trends toward softer, milder tastes, that deeply resonates. Introducing the best product from the Matcha Capital of Japan, Nishio Matcha Setsubai. Like the plum tree that blossoms even in the snow, a tea with a steadfast spirit that has won our respect.



Net weight: 30g (1.06oz) in pull-lid tincan -
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Sayama Japanese black tea Yume Wakaba, 50 g
Black teas, Denser Aromas, Fuller Bodies, Japan, Neutral Energy, TeaUS$24.0狭山和紅茶 夢若葉
Wakocha from volcanic soil made by 17th generation tea master
A limited size production rolled with a wooden roller for lengthening the oxidation duration vs the speed, this exceptional “wakocha” — Japanese black tea — of purely the leaves of the local cultivar Yume Wakaba — ゆめわかば (kanji: 夢若葉) is the prized production by the multiple award winning Master Shimizu. These leaves grown on the dark volcanic soil of the Sayama area carry with them a distinctive mineral character like no other we have tasted. It is also the attention and skills by this 17th generation tea farmer that has made this tea stands out so well to convince us to have it as the first Japanese black tea in our collection.



Net weight: 50 g (1.8 oz) in Kraft-alu pack -

Muzha Tieguanyin, deep baked Taiwan oolong, 60 g
Fuller Bodies, Oolongs, Stronger Tastes, Taiwan, Tea, Warm EnergyUS$36.8慢火深焙 木柵觀音
Vintage 2023
Over a century of development since the cultivar’s transplant to Taiwan, tieguanyin produced in the beautiful emerald island is quite different from its cousin in China. Not only has the cultivar evolved differently, but also the continual local development of the authentic technique with which it is produced. Grown in the more conducive terroir of Muzha in the Wenshan area, the leaves here afford a deeper oxidation for a more complex profile even after the traditional deeper baking process. We have picked a premium Spring harvest for Master Chen, our close friend, for her impeccable baking skills to complete the making of Tea Hong’s Muzha Tieguanyin as a superior classic.


Net weight: 60 g (2.1 oz) in Kraft-alu pillow -

Inner Primeval Earth 2021, aged Xiao Hu Sai shengcha Pu’er cha bing, 200 g
Compressed tea, Floral Aromas, Fuller Bodies, Neutral-Cool Energy, Pu'er teas, Stronger Tastes, Tea, YunnanUS$31.0私倉銀毫小戶賽
Inner Primeval Earth* is a small deep mountain settlement where tea trees grow from deep, humus rich ancient forest soil, under the 2,800m mountain ridge on the west of the Lincang region, at about 1,600m. The leaves gathered by the Lahu ethnic tribespeople here offer a uniquely intense and complex taste profile unlike those from any nearby areas. We have aged this small cha bing for 5 years in our unique environment before releasing it online. This way, its potentials are properly optimised for you to manifest its wonders in your own tea preparation setup.


Net weight per discus: 200 g (12.6 oz) Rated 5.00 out of 5 -

Cedar Creek Classic, deep oxidation Taiwan oolong, 70 g
Denser Aromas, Fuller Bodies, Neutral Energy, Oolongs, Taiwan, TeaUS$25.0深造青 文火深焙 杉林溪紅水烏龍
Red Liquor Oolong
Other than the famous Oriental Beauty, there is another popular deep oxidation oolong in Taiwan. The locals call it Red Liquor Oolong — Hong Shui Wulong, referring to it being like hong cha, i.e. red tea ( aka black tea ). To include this variety in our collection, we have been screening sources from different parts of the Beautiful Island*, and concluded that the one from the scenic mountain of Da Lun Shan 大崙山 in Shan Lin Xi 杉林溪* by Master Chen has the highest potential. While some use the softer tasting Jinxuan or Four Season cultivars, Master Chen insists the use of the old Qing Xin from his 1500m altitude tea farm for its more complex taste profile after the long oxidation process. We do too. In addition to the oolong way* of deeper zao qing*, the real mastery is also in the baking. It is this precise heating that optimally caramelises and transforms the juice from the tightly rolled tea beads into the complexity in what the tea offers. We have aged it till all the elements are in place for the current uniquely enjoyable taste and aroma.



Net weight: 70 g (2.5 oz) in Kraft-alu pillow pack Rated 4.00 out of 5 -

Misty Heights #8, Taiwan’s very own Assamica black tea, 40 g
Black teas, Denser Aromas, Fuller Bodies, Neutral Energy, Taiwan, TeaUS$23.4雲嶺八號、高海拔台版阿薩姆紅茶
Driving south towards Alishan from Yuchi*, the birthplace of black tea in Taiwan, along the mountainous road through emerald forests, in about two hours time one can stop by a scenic local hideouts: Yunling*. Here, Master Zheng moves naturally through his stepped tea garden on the slope at elevation 1300m, despite his rather round body. One large patch of his farm is populated with a locally improved version of the Indian tea cultivar Jaipuri*. The whole leaf black tea that that he produces using this plant tastes so smooth and delicate that one wonders why a similar thing isn’t found in Assam, where the origin tea cultivar was transplanted from back in 1923. Maybe it is the beautiful sceneries here, or maybe it is the specialist tea craft, or maybe it is the culture of Taiwan, or maybe a bit of everything, that turns this immigrant plant into this friendly, smooth and yet intricately complex black tea, Tea Hong’s Misty Heights #8, while remaining that uniquely engaging maltiness that makes an Assamica.



Net weight: 40 g (1.4 oz) in Kraft-alu pack -

Floral Pomelo, bouquet style Fenghuang dancong oolong, 40 g
Cool Energy, Fenghuang | Phoenix, Floral Aromas, Fuller Bodies, Oolongs, TeaUS$30.0鳳凰單欉 鳳西柚花香
Genuine Yòu Huāxiāng — Fragrance of Pomelo Blooms — is not an easy to offer variety of dancong simply because it takes not only skills and experience to produce well, but also another key factor that is impossible to control — the weather. Ample sunshine before and after the harvest for proper sun-withering is critical for forming its unique, and mesmerising, aroma and palatial accents that echo the tea’s legendary pomelo and honey floral characters. (more similar details in Old Bush Zhilan) Tea Hong’s bouquet style Phoenix oolong Floral Pomelo has been given a further round of light baking and resting for a deeper, more engaging taste, like it used to be.




Net weight: 40 g (1.4 oz) in Kraft-alu pack -

Old Bush Zhilan, bouquet dancong, 40 g
Cool Energy, Fenghuang | Phoenix, Floral Aromas, Fuller Bodies, Oolongs, TeaUS$42.3鳳凰烏崠、丹湖老欉芝蘭香
From the same small farm that produces our beloved Danhu Old Bush Song Cultivar, old Master Lin tends three venerable bushes that his father planted in his youth, now about 80 years old, crafting from them a seductively fragrant Zhilan Xiang. As a dancong bush gains age in its natural environment, the tea from its leaves has the potential for greater complexity taste and aroma. This is a distinctive trait of this oldest form of oolong. That is one reason harvests from older bushes are keenly sought after by connoisseurs. For a bouquet dancong, however, achieving perfection depends not only on the terroir and the mastery of processing but also on the precise weather and leaf condition at harvest. Unlike classic dancong, where there are a few more steps in which the tea master has some room to compensate for less-than-ideal circumstances, the fewer steps and shorter time in bouquet-style processing has less margin for error note. That means some years are distinctively better than others. That is why for a harvest as nearly perfect as this one, it is a blessing.



Net weight: 40 g (1.4 oz) in Kraft-alu pack Rated 5.00 out of 5 -

Organic Matcha Unshin, ceremonial grade, 150 g
Cold Energy, Fuller Bodies, Green teas, Japan, Lighter Aromas, Organic teas, TeaUS$35.5有機 御抹茶 雲心 (濃茶)
Top quality at great value
While there are many shops and brands offering organic matcha, finding one which taste quality meets our high requirements is a challenge. In our product line structure, it has to be good enough for chanoyu and at the same time economic enough for making different daily drinks or other recipes. Tea Hong’s ceremonial grade Organic Matcha Unshin is sourced exactly for this purpose. Produced by the same team that gives our wonderful Uji Matcha Tokumukashi, and harvested from an isolated tea field for organic management, we are so confident of its quality that this very same production was the first Japanese tea we wholesale exported to EU, and growing in volume ever since. We also have a special quality from this same producer to provide to premium hotels in EU and UK. Now with Organic Matcha Unshin easily available online, when you whisk up a bowl of koicha to savour a mindfulness moment, or blend it with milk and cream to make a matcha latte to win the hearts of your friends, or simply casually whisk up a bowl of ushucha for a work companion, you know you are using a quality that you can rely on.



Net weight: 150g (5.3oz) in Kraft-alu pack -

Fengxi Old Ginger, classic Fenghuang dancong oolong, 40 g
Fenghuang | Phoenix, Floral Aromas, Fuller Bodies, Neutral-Cool Energy, Oolongs, TeaUS$32.8鳳西 老欉薑母香
Tea Hong's Fengxi Old Ginger offers a floral, fruity profile with a ginger tone, and even a tiny hint of that spicy bite. Its elegant bouquet is luxuriously rich and complex, yet intricate and delicate. This distinctive olfactory presence and its intriguing gingery zest make the tea a unique choice in the classic style Phoenix oolong line up. Jiangmu Xiang, as the tea is called in the romanisation of the original name, has a slightly different origin too: about 10min on the motorbike to the east of Wudong — the Mecca of Fenghuang dancong — in the area of Fengxi, where the original 200+year-old tree has been propagated to the hundreds of production ones. Newer ones are now found elsewhere but we stay with the older clones which yields can give deeper and fuller characteristics of the tea. Like all our classic style Phoenixes, the tea has been rested a few months after harvest before the finishing rebake, and then matured amply before release, as in the proper old tradition.



Net weight: 40 g (1.4 oz) in Kraft-alu pack Rated 5.00 out of 5 -

Kyoto Sencha Syunsai, organic Japanese green tea, 60 g
Cold Energy, Fuller Bodies, Green teas, Japan, Lighter Aromas, Organic teas, TeaUS$25.8春霽 おくゆたか 有機京都一番摘
A well delivered kick with the “just right” amount of strength is the joy of sencha for many tea drinkers. The key, though, is in whether the tea delivers the layers and intricacies like any fine tea should. A not so commonly employed tea cultivar, Okuyutaka, which can yield a finer aroma and more complex taste than other popular tea plants, is used for this top notch organic sencha of our pick. In addition to harvest quality, the mastery and care in processing is critical. Our producer in Kyoto spends more than double the time compared to the modern method so the rolling and heating of the leaves can be gradual and slow in order to render the truly traditional, and more complex taste profile of a respectable sencha. Presenting Tea Hong’s Kyoto Sencha Syunsai, a most enjoyable old style Japanese green tea by the multiple award winning tea master Kikuoka sensei and his diligent team. Net weight: 60g (2.1oz) in Kraft-alu pillow



Rated 5.00 out of 5 -

Ise Matcha Mugetsu, 30 g
Cold Energy, Fuller Bodies, Green teas, Japan, Lighter Aromas, TeaUS$24.3伊勢 御濃茶 夢月
Master ceremonial grade at great value
If you are beyond those matcha lattes or smoothies and want to experience the virtues of a pure matcha, begin with a more genuine quality. One that is from the leaves of the Asahi and Gokou cultivars and that are properly shaded-grown and processed, i.e. from a high quality tencha for the umami, creaminess, low astringency and vibrant green colour. And that is slowly and finely ground to the smooth powder form for untainted purity and silkiness. Presenting Tea Hong’s Ise Matcha Mugetsu, a great value premium selection that is suitable for making either usucha in a chakai or koicha for a chaji ‘tea ceremony’. Even if you are not into those Japanese style tea gatherings, a properly whisked bowl of a fine quality matcha without the masks of foamed dairy is a sheer moment of peaceful happiness in itself.



Net weight: 30g (1.06oz) in double-lidded tin -

Uji Organic Matcha Sasameyuki, premium ceremonial grade, 30 g
Cold Energy, Fuller Bodies, Green teas, Japan, Lighter Aromas, Organic teas, TeaUS$24.3宇治 有機 抹茶 細雪 (濃茶)
The best tasting organic matcha we have sampled
While there is no shortage of organic products in the market, getting one that offers the right taste is the most difficult part. That’s why we focus our effort in the mecca of top quality Japanese tea — Uji — to satisfy the different needs of different patrons. While a true connoisseur would want to indulge in the pure and rich flavours typical of a finest matcha, a Zen drinker needs a medium to open windows to the inner soul through the intricate yet solid presence of a tranquillising aftertaste. And then there are those who just want a top quality as their drink ingredient. The patrons in a most exclusive hotel in London seem to agree. We send more of this tea to their discretely beautiful tearoom and cafe than any other varieties. Tea Hong’s Uji Matcha Sasameyuki is the best quality organic production from the same tea master team who directs the quality of our top master grade Uji Matcha Tokumukashi. Their production facility in Higashiyama in Uji is certified for the strictest international food safety standard FSSC22000, and for organic production by Japan Organic and Natural Foods Association (JONA) under the Japanese Agricultural Standards (JAS).


Net weight: 30g (1.06oz) in double-lidded tin Rated 5.00 out of 5 -
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Uji Gyokuro Yayoinoin, national competition production, 25 g / 60 g
Cold Energy, Fuller Bodies, Green teas, Japan, Lighter Aromas, TeaUS$33.2 – US$57.9Price range: US$33.2 through US$57.9品評会出品 宇治玉露 弥生の韻
In their small but well organised production workshop in Uji, Master Yoshida and his team carefully sample taste each batch of tea throughout its production process. It is his own reputation that is at stake. As a multiple award winning 16th generation gyokuro master, pursuit for quality is the only way to maintain this honour, and that of his family name. Only the best first flush leaves are selected for processing in this highly specialised workshop. Each step of the processing is monitored and adjusted on the spot for maximising the taste quality. Differences in the weather throughout the growth of the harvest and even the picking time and conditions affect the biochemistry of the leaves. For a green tea, this directly affects the final taste. Adding one degree in heating or a few minutes of baking to optimise the potential of each batch of leaves can therefore mean whether the tea will be good or distinctively superb. Tea Hong’s Uji Gyokuro Yayoinoin is one of these ultimate quality, limited quantity batches hand-rolled by the Master himself, and that we have secured before the annual tea competition. (We wouldn’t be able to offer it if we buy it afterward when it wins. Domestic demand for an award tea is huge even when the price skyrockets upon winner declaration.)



Available in 25g (0.88oz) in a double lidded tin, or in 60g (2.1oz) in a kraft-alu pillow pack. Please click below to choose. Rated 5.00 out of 5 -

Ise Gyokuro Chikusen, 60 g
Cold Energy, Fuller Bodies, Green teas, Japan, Lighter Aromas, TeaUS$37.3伊勢 逸品玉露 竹仙
Compared to Uji or even Kyushu, the region of Mie is much less talked about as one of the first major tea production areas in Japan. Yet it is still as important a source for high end classical Japanese green tea. Many big brands come here to OEM their products, some even claiming them as from some other more popularly known origins*. That is why we buy directly from the producers here. It is quality that matters to us after all. We have screened the best tasting teas for our offers and Tsutsumi sensei's teas most often come up on top. I guess he was not buffing when he said, “the demand is getting crazy…” Tea Hong’s Ise Gyokuro Chikusen is Tsutsumi sensei's top quality green tea from this most sought after production farm in Mie. In Japan, teas from Mie and neighbouring areas are generally referred to as Ise teas. We follow that local practice. The soft, supple, umami and slightly floral characteristics of a good value gyokuro like this is an optimum choice for receiving guests of all levels of tea appreciation skills, or for that special tranquil moment that you can retreat your overloaded mind to.



Net weight: 60g (2.1oz) in Kraft-alu pillow Rated 5.00 out of 5